“I saw this coming, and I planned for it.” “When I took over Elite World Group, the only reason I took over is because I started avatars, the metaverse, all of this digitalizing the company, transforming ourselves into a media conglomerate - the day I took over,” she said in January, prior to her ouster. Meanwhile, that same model could also take fans shopping on their favorite website and give them fashion advice.
The technology would allow model clients to walk “14 runways in 14 different countries” while napping. “Your avatar doesn’t get old, it doesn’t get sick, it doesn’t need to travel, it doesn’t have to worry about COVID.” These are not cartoon characters, they are computer-generated images of the person,” she explained. “Our avatars are what we call hyper realistic avatars. “The metaverse is here to stay,” Julia told NBC, describing how the company turns celebrities into avatars, essentially allowing her clients to be “everywhere at once,” while also providing more chances for fan interaction.
Bustle reached out to a rep for Julia but did not receive a response. Though NBC News first reported on the new venture in January, Haart Sphere still doesn’t seem to exist, though The Times of Israel recently reported that the initiative is in the research and development phase. As she revealed during My Unorthodox Life Season 2, she was also working on a new startup: a metaverse-based business called Haart Sphere.
While the reality star appeals the decision, she’s still crediting herself as “co-owner” of Elite World Group. When the second season of Netflix’s My Unorthodox Lifekicked off, Julia Haart insisted that her impending divorce from husband and business partner Silvio Scaglia wouldn’t impact their Elite World Group business “at all.” Shortly afterward, however, Silvio fired her as CEO, and after a court battle, a judge ruled in August 2022 that Julia had no legal right to half of the company, as she had claimed.
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